June 5th, 2010Thoughts on Motivation and Change
This year, I was tasked to be a leader in an organizational change movement at Kaweah Delta District Hospital.
I decided to use this opportunity to study and discover what brings about change (both at the organization level, as well as, the personal/team level).
I also wanted to learn more about what motivates employees to do great work and, conversely, what prevents them from putting forth their best efforts.
Below are some resources I’ve found quite remarkable (dare I say life-changing?).
Also, I think as application developers, we are often put in the position of “change promoter”. I mean let’s face it, more often than not, we are brought in to build an application because a process or workflow is failing and needs to be changed.
These resources can be extremely valuable if you’ve ever felt yourself saying: “They just don’t get it.” or “These users are just lazy!” or “How can I get them excited about this new tool!?” or “How do I get my own team to care about my application!”
Switch: How to Change Things When Change is Hard (by Chip and Dan Heath):
Chip and Dan put together a framework on how to bring about change. It focuses on 3 main components.
To help people change (behavior, software programs, habits, etc.), you must:
Direct the Rider – Appeal to an individual’s need to see what behaviors are necessary and the long-term positive effect it will have. (“If you are willing to spend 10 minutes a day, entering data into this program, we are going to collect invaluable information about our patients”.)
Motivate the Elephant – Appeal to the individual’s emotion and help them understand the “feeling” of why the change is important. (“Here’s Billy. His life might’ve been saved had we had this kind of information in our hands. Now that we have this tool, we have a chance to offer treatment earlier and avoid wasting valuable time when intervention is needed! That’s why using this application is so important! We don’t want another child to suffer like Billy did.”)
Shape the Path – Removing obstacles. (“I’m going to remove the loading screen in the beginning, because I realize it frustrates you when you have to wait. Especially, when you have very little time to use the application as it is!”)
They also talk a lot about avoiding the “Attribution Error”. It’s defined as assuming a characteristic about a group rather than investigating a logistical problem (e.g. Instead of assuming the users are “lazy”, maybe they don’t use your program because the entry form has too many fields and is time consuming.) If you get anything from this book, as a programmer, it should be to remind yourself of our propensity to fall victim to the Attribution Error.
Drive: The Surprising Truth about What Motivates Us (by Daniel Pink):
I don’t even need to explain this book. Just watch this video. If I’ve learned anything from this book it’s this. Incentives aren’t always good. Sometimes, people need to be motivated in other ways (i.e. more freedom to do their job). Money, perks, or punishment (negative reinforcement) are not the only tools available (and sometimes do more damage than good!). This book is about the science of motivating people and helping them realize their greatest potential.
Good to Great: Why Some Companies Make the Leap…And Others Don’t (by Jim Collins):
More the “CEO Handbook” than anything else, this still offers plenty of inspiration of “Level-5″ leaders. If you feel like you don’t have what it takes to lead people towards a vision, there are some great patterns of success presented in this book. If you ever thought to yourself: “What makes a great leader?”, this book is for you.
The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization (by Thomas Kelley):
You’re in the conference room, the lights are down, and you’re finally showing off your big idea, then someone in the back pipes up: “I’m just gonna play devil’s advocate for a moment…” and then proceeds to completely obliterate any hope of getting your idea launched.
This book provides ways to deal with that kind of criticism (you know, the “unhelpful” kind?). What you discover is that if you get the right personalities on your team (and in that conference room) , the Devil’s Advocate doesn’t stand a chance.
I think its important, as developers, to challenge ourselves with other reading instead of books like: “Learn <new programming language> in 24 Hours!” Getting to the root of how our users think (both emotionally and analytically) is important in creating products that truly make their lives easier.
As far as the organizational change I was tasked to help bring about? Take a look at our ISS department explaining how technology impacts people’s lives all around the hospital and in our community.




